The White Drake
Venezia, 2016
Within the context of the 2016 Venice Fashion Week, Magda Di Siena firm organized the exhibition “The White Drake” in the glamorous premises of Galleria Giudecca795 (member of the National Association of Modern and Contemporary Art), in the Giudecca island within the Venetian lagoon.
It was a design exhibition focused on the soul of objects, inspired by the nature of the white dragon, a strong and disruptive but also beneficial mythical animal. The exhibition itinerary emphasizes the expressive strength of the displayed design objects inspired by a model of purity, essentiality and harmony.
The selected works were the expression of an emotional design process that goes beyond their functional aspects.
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